{"title":"Get Them to Care","description":"","products":[{"product_id":"paperback-b-w-get-them-to-care","title":"Paperback (B\/W) - Get Them to Care","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEdition Type\u003c\/strong\u003e\u003c\/span\u003e: Paperback, Black and White Interior Pages\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGet Them to Care\u003c\/em\u003e is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLearn more about \u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" data-mce-fragment=\"1\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e and her marketing consultancy, \u003ca href=\"https:\/\/www.businessrewritten.com\/\" data-mce-fragment=\"1\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/p\u003e\n\u003cp\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/p\u003e\n\u003cp\u003eThis book is split into two parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart I: Personal LinkedIn® Branding\u003c\/li\u003e\n\u003cli\u003ePart II: Company LinkedIn® Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhance your personal digital profile\u003c\/li\u003e\n\u003cli\u003eBecome a trusted resource for your professional network\u003c\/li\u003e\n\u003cli\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImprove your company’s digital presence\u003c\/li\u003e\n\u003cli\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/li\u003e\n\u003cli\u003eEstablish your firm’s expertise in the marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/p\u003e\n\u003cp\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLinkedIn® Profile Examples\u003c\/li\u003e\n\u003cli\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/li\u003e\n\u003cli\u003eFrequently Asked Questions (FAQ’s)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore Detailed Book Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/p\u003e\n\u003cp\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eJulie Wanzer, LEED AP\u003c\/a\u003e, is the author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/em\u003e, and Owner of \u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003eBusiness Rewritten\u003c\/a\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46290361254167,"sku":"","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Paperback_ProductBookCovers_forShopify3.png?v=1692051038"},{"product_id":"hardback-color-get-them-to-care","title":"Hardback (Color) - Get Them to Care","description":"\u003cp\u003e\u003cstrong\u003eEdition Type\u003c\/strong\u003e: Deluxe Hardback, Full Color Interior Pages\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cem\u003eGet Them to Care\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eis a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLearn more about \u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan\u003ethe author\u003c\/span\u003e\u003c\/a\u003e and her marketing consultancy, \u003ca href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/p\u003e\n\u003cp\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/p\u003e\n\u003cp\u003eThis book is split into two parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart I: Personal LinkedIn® Branding\u003c\/li\u003e\n\u003cli\u003ePart II: Company LinkedIn® Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhance your personal digital profile\u003c\/li\u003e\n\u003cli\u003eBecome a trusted resource for your professional network\u003c\/li\u003e\n\u003cli\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImprove your company’s digital presence\u003c\/li\u003e\n\u003cli\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/li\u003e\n\u003cli\u003eEstablish your firm’s expertise in the marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/p\u003e\n\u003cp\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLinkedIn® Profile Examples\u003c\/li\u003e\n\u003cli\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/li\u003e\n\u003cli\u003eFrequently Asked Questions (FAQ’s)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore Detailed Book Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/p\u003e\n\u003cp\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eJulie Wanzer, LEED AP\u003c\/a\u003e, is the author of\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/em\u003e, and Owner of \u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003eBusiness Rewritten\u003c\/a\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/p\u003e\n\u003cp\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/p\u003e\n\u003cp\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46290367840535,"sku":"","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Hardback_ProductBookCovers_forShopify2.png?v=1692050984"},{"product_id":"deluxe-hardback-color-get-them-to-care","title":"Deluxe Hardback (Color) - Get Them to Care","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cstrong\u003eEdition Type\u003c\/strong\u003e\u003c\/span\u003e: Deluxe Hardback, Full Color Interior Pages + LinkedIn® Personal Profile Consultation ($500 Value)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTo schedule your \u003c\/span\u003eLinkedIn® Personal Profile Consultation, email the author, Julie Wanzer, at GetThemToCare@gmail.com \u003c\/p\u003e\n\u003cp\u003e\u003cem data-mce-fragment=\"1\"\u003eGet Them to Care\u003c\/em\u003e is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eLearn more about \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.businessrewritten.com\/meet-julie\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e and her marketing consultancy, \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is split into two parts:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePart I: Personal LinkedIn® Branding\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePart II: Company LinkedIn® Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhance your personal digital profile\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBecome a trusted resource for your professional network\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eImprove your company’s digital presence\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLinkedIn® Profile Examples\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFrequently Asked Questions (FAQ’s)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMore Detailed Book Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"color: #1f2d8f;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eJulie Wanzer, LEED AP\u003c\/a\u003e, is the author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/em\u003e, and Owner of \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.businessrewritten.com\/\"\u003eBusiness Rewritten\u003c\/a\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46290411454743,"sku":"","price":95.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/DeluxeHardback_ProductBookCovers_forShopify.png?v=1692050910"},{"product_id":"clickable-resource-guide-get-them-to-care","title":"Clickable Resource Guide: Get Them to Care","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eResource Guide for Get Them to Care:\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eInteractive PDF that accompanies sections of the book with images and LinkedIn\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e®\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e screenshots for visual learners \u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eAre your more of a visual learner? Are you curious about the case studies and research included in \u003ci\u003eGet Them To Care\u003c\/i\u003e? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis interactive and clickable Resource Guide allows you to enhance your overall learning comprehension as you develop and refine both your personal and company branding online. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eLearn more about \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: blue;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e and her marketing consultancy, \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: blue;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is split into two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ePart I: Personal LinkedIn® Branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ePart II: Company LinkedIn® Branding\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEnhance your personal digital profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBecome a trusted resource for your professional network\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eImprove your company’s digital presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eLinkedIn® Profile Examples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eFrequently Asked Questions (FAQ’s)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMore Detailed Book Description\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: blue;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, is the author of \u003ci\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/i\u003e, and Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: blue;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the national American Council of Engineering Companies, the national Association for Women in Construction, the southwest regional Society for Marketing Professional Services, the national Rural Water Association, the American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49598582620439,"sku":"","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Cover_ResourceGuide_GetThemtoCare.png?v=1725381498"},{"product_id":"e-book-version-get-them-to-care","title":"E-Book Version: Get Them to Care","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #404040;\"\u003eDon’t like carrying physical books around? Prefer to read on the beach, on a long flight or on a car-ride?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #404040;\"\u003eE-Book version of Get Them to Care:\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #404040;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #404040;\"\u003eRead this business branding book on your electronic device of choice with the e-book version of \u003ci\u003eGet Them to Care\u003c\/i\u003e.\u003c\/span\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eLearn more about \u003c\/span\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\"\u003e\u003cspan style=\"color: blue;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #1f2124;\"\u003e and her marketing consultancy, \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"color: blue;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #1f2124;\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eThis book is split into two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003ePart I: Personal LinkedIn® Branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003ePart II: Company LinkedIn® Branding\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eEnhance your personal digital profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eBecome a trusted resource for your professional network\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eImprove your company’s digital presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eLinkedIn® Profile Examples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eFrequently Asked Questions (FAQ’s)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eMore Detailed Book Description\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\"\u003e\u003cspan style=\"color: blue;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #1f2124;\"\u003e, is the author of \u003ci\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/i\u003e, and Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"color: blue;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #1f2124;\"\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the national American Council of Engineering Companies, the national Association for Women in Construction, the national Rural Water Association, the southwest regional Society for Marketing Professional Services, the American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49598668013847,"sku":"","price":2.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/GetThemtoCare_3DCovercopy.png?v=1725382294"},{"product_id":"staedtler-triplus-fine-liner-pens-10-pack","title":"Staedtler Triplus Fine Liner Pens: 10-Pack","description":"\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #404040; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003eJust as our thoughts, problems and solutions vary, so should our colored pens. Take notes and created colored reminders for yourself in these 10-pack, fine liner pens. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #404040; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e\u003cstrong\u003eStaedtler Triplus Fine Liner Pens (10-Pack)\u003c\/strong\u003e - Multi-colored; 0.3 mm Line Width; Superfine metal-clad tip; Water based ink. Waterproof.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eFineliner with super fine metal-clad clip. Ergonomic triangular barrel for fatigue-free working. Dry-safe can be left uncapped up to 2 days without drying up. Features a stand-up wallet for easy access to pens. Ventilated caps in accordance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eProduct Dimensions ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e6.69 x 4.29 x 0.67 inches; 3.53 ounces\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49598733386007,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/PB_FallBacktoSchool.BasicsKit.jpg?v=1725383105"},{"product_id":"mesh-pen-pencil-bag-with-zippered-closure","title":"Mesh Pen\/Pencil Bag with Zippered Closure","description":"\u003cp\u003eCarry around your multi-colored \u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #404040; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e\u003ca title=\"Staedtler Fine Liner Pens\" href=\"https:\/\/www.getthemtocare.com\/products\/staedtler-triplus-fine-liner-pens-10-pack\"\u003e\u003cstrong\u003eStaedtler Triplus Fine liner Pens \u003c\/strong\u003e\u003c\/a\u003ein this mesh bag that zips up so you don't lose your writing utensils. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #404040; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e\u003cb\u003eMesh Zippered Bag\u003c\/b\u003e\u003ci\u003e:\u003c\/i\u003e Nylon, flexible material; Dimensions: 7.87” x 4.72” ; Use as cosmetic bag, accessory case, or travel storage bag. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eThis pencil case is made of quality nylon material, soft and flexible, durable, abrasive and scratch resistance, not easy to break, can be serve for a long time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eThe zipper design ensure smooth opening and closing and protect your items from falling off easily.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49598806065431,"sku":"","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/PB_FallBacktoSchoolKit_35807b72-53e4-477f-a8b1-78746d216679.jpg?v=1725384252"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/collections\/Available_Now.png?v=1736791032","url":"https:\/\/www.getthemtocare.com\/collections\/get-them-to-care.oembed?page=2","provider":"Get Them to Care","version":"1.0","type":"link"}