{"title":"All Products","description":"","products":[{"product_id":"paperback-b-w-get-them-to-care","title":"Paperback (B\/W) - Get Them to Care","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEdition Type\u003c\/strong\u003e\u003c\/span\u003e: Paperback, Black and White Interior Pages\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGet Them to Care\u003c\/em\u003e is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLearn more about \u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" data-mce-fragment=\"1\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e and her marketing consultancy, \u003ca href=\"https:\/\/www.businessrewritten.com\/\" data-mce-fragment=\"1\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/p\u003e\n\u003cp\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/p\u003e\n\u003cp\u003eThis book is split into two parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart I: Personal LinkedIn® Branding\u003c\/li\u003e\n\u003cli\u003ePart II: Company LinkedIn® Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhance your personal digital profile\u003c\/li\u003e\n\u003cli\u003eBecome a trusted resource for your professional network\u003c\/li\u003e\n\u003cli\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImprove your company’s digital presence\u003c\/li\u003e\n\u003cli\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/li\u003e\n\u003cli\u003eEstablish your firm’s expertise in the marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/p\u003e\n\u003cp\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLinkedIn® Profile Examples\u003c\/li\u003e\n\u003cli\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/li\u003e\n\u003cli\u003eFrequently Asked Questions (FAQ’s)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore Detailed Book Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/p\u003e\n\u003cp\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eJulie Wanzer, LEED AP\u003c\/a\u003e, is the author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/em\u003e, and Owner of \u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003eBusiness Rewritten\u003c\/a\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46290361254167,"sku":"","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Paperback_ProductBookCovers_forShopify3.png?v=1692051038"},{"product_id":"hardback-color-get-them-to-care","title":"Hardback (Color) - Get Them to Care","description":"\u003cp\u003e\u003cstrong\u003eEdition Type\u003c\/strong\u003e: Deluxe Hardback, Full Color Interior Pages\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cem\u003eGet Them to Care\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eis a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLearn more about \u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan\u003ethe author\u003c\/span\u003e\u003c\/a\u003e and her marketing consultancy, \u003ca href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/p\u003e\n\u003cp\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/p\u003e\n\u003cp\u003eThis book is split into two parts:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart I: Personal LinkedIn® Branding\u003c\/li\u003e\n\u003cli\u003ePart II: Company LinkedIn® Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhance your personal digital profile\u003c\/li\u003e\n\u003cli\u003eBecome a trusted resource for your professional network\u003c\/li\u003e\n\u003cli\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImprove your company’s digital presence\u003c\/li\u003e\n\u003cli\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/li\u003e\n\u003cli\u003eEstablish your firm’s expertise in the marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/p\u003e\n\u003cp\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLinkedIn® Profile Examples\u003c\/li\u003e\n\u003cli\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/li\u003e\n\u003cli\u003eFrequently Asked Questions (FAQ’s)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore Detailed Book Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/p\u003e\n\u003cp\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eJulie Wanzer, LEED AP\u003c\/a\u003e, is the author of\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/em\u003e, and Owner of \u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003eBusiness Rewritten\u003c\/a\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/p\u003e\n\u003cp\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/p\u003e\n\u003cp\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46290367840535,"sku":"","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Hardback_ProductBookCovers_forShopify2.png?v=1692050984"},{"product_id":"deluxe-hardback-color-get-them-to-care","title":"Deluxe Hardback (Color) - Get Them to Care","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cstrong\u003eEdition Type\u003c\/strong\u003e\u003c\/span\u003e: Deluxe Hardback, Full Color Interior Pages + LinkedIn® Personal Profile Consultation ($500 Value)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTo schedule your \u003c\/span\u003eLinkedIn® Personal Profile Consultation, email the author, Julie Wanzer, at GetThemToCare@gmail.com \u003c\/p\u003e\n\u003cp\u003e\u003cem data-mce-fragment=\"1\"\u003eGet Them to Care\u003c\/em\u003e is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eLearn more about \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.businessrewritten.com\/meet-julie\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e and her marketing consultancy, \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is split into two parts:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePart I: Personal LinkedIn® Branding\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePart II: Company LinkedIn® Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhance your personal digital profile\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBecome a trusted resource for your professional network\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eImprove your company’s digital presence\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLinkedIn® Profile Examples\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFrequently Asked Questions (FAQ’s)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMore Detailed Book Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"margin: 0in;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"color: #1f2d8f;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eJulie Wanzer, LEED AP\u003c\/a\u003e, is the author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/em\u003e, and Owner of \u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.businessrewritten.com\/\"\u003eBusiness Rewritten\u003c\/a\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46290411454743,"sku":"","price":95.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/DeluxeHardback_ProductBookCovers_forShopify.png?v=1692050910"},{"product_id":"clickable-resource-guide-get-them-to-care","title":"Clickable Resource Guide: Get Them to Care","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eResource Guide for Get Them to Care:\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eInteractive PDF that accompanies sections of the book with images and LinkedIn\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e®\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e screenshots for visual learners \u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eAre your more of a visual learner? Are you curious about the case studies and research included in \u003ci\u003eGet Them To Care\u003c\/i\u003e? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis interactive and clickable Resource Guide allows you to enhance your overall learning comprehension as you develop and refine both your personal and company branding online. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eLearn more about \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: blue;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e and her marketing consultancy, \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: blue;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is split into two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ePart I: Personal LinkedIn® Branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ePart II: Company LinkedIn® Branding\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEnhance your personal digital profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBecome a trusted resource for your professional network\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eImprove your company’s digital presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eLinkedIn® Profile Examples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eFrequently Asked Questions (FAQ’s)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMore Detailed Book Description\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: blue;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, is the author of \u003ci\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/i\u003e, and Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: blue;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the national American Council of Engineering Companies, the national Association for Women in Construction, the southwest regional Society for Marketing Professional Services, the national Rural Water Association, the American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49598582620439,"sku":"","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Cover_ResourceGuide_GetThemtoCare.png?v=1725381498"},{"product_id":"e-book-version-get-them-to-care","title":"E-Book Version: Get Them to Care","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #404040;\"\u003eDon’t like carrying physical books around? Prefer to read on the beach, on a long flight or on a car-ride?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #404040;\"\u003eE-Book version of Get Them to Care:\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #404040;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #404040;\"\u003eRead this business branding book on your electronic device of choice with the e-book version of \u003ci\u003eGet Them to Care\u003c\/i\u003e.\u003c\/span\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eLearn more about \u003c\/span\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\"\u003e\u003cspan style=\"color: blue;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #1f2124;\"\u003e and her marketing consultancy, \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"color: blue;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #1f2124;\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eThis book is split into two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003ePart I: Personal LinkedIn® Branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003ePart II: Company LinkedIn® Branding\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eEnhance your personal digital profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eBecome a trusted resource for your professional network\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eImprove your company’s digital presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eLinkedIn® Profile Examples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eCalls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo4; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eFrequently Asked Questions (FAQ’s)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eMore Detailed Book Description\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\"\u003e\u003cspan style=\"color: blue;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #1f2124;\"\u003e, is the author of \u003ci\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/i\u003e, and Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"color: blue;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color: #1f2124;\"\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #1f2124;\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the national American Council of Engineering Companies, the national Association for Women in Construction, the national Rural Water Association, the southwest regional Society for Marketing Professional Services, the American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49598668013847,"sku":"","price":2.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/GetThemtoCare_3DCovercopy.png?v=1725382294"},{"product_id":"staedtler-triplus-fine-liner-pens-10-pack","title":"Staedtler Triplus Fine Liner Pens: 10-Pack","description":"\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #404040; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003eJust as our thoughts, problems and solutions vary, so should our colored pens. Take notes and created colored reminders for yourself in these 10-pack, fine liner pens. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #404040; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e\u003cstrong\u003eStaedtler Triplus Fine Liner Pens (10-Pack)\u003c\/strong\u003e - Multi-colored; 0.3 mm Line Width; Superfine metal-clad tip; Water based ink. Waterproof.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eFineliner with super fine metal-clad clip. Ergonomic triangular barrel for fatigue-free working. Dry-safe can be left uncapped up to 2 days without drying up. Features a stand-up wallet for easy access to pens. Ventilated caps in accordance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eProduct Dimensions ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e6.69 x 4.29 x 0.67 inches; 3.53 ounces\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49598733386007,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/PB_FallBacktoSchool.BasicsKit.jpg?v=1725383105"},{"product_id":"mesh-pen-pencil-bag-with-zippered-closure","title":"Mesh Pen\/Pencil Bag with Zippered Closure","description":"\u003cp\u003eCarry around your multi-colored \u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #404040; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e\u003ca title=\"Staedtler Fine Liner Pens\" href=\"https:\/\/www.getthemtocare.com\/products\/staedtler-triplus-fine-liner-pens-10-pack\"\u003e\u003cstrong\u003eStaedtler Triplus Fine liner Pens \u003c\/strong\u003e\u003c\/a\u003ein this mesh bag that zips up so you don't lose your writing utensils. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #404040; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e\u003cb\u003eMesh Zippered Bag\u003c\/b\u003e\u003ci\u003e:\u003c\/i\u003e Nylon, flexible material; Dimensions: 7.87” x 4.72” ; Use as cosmetic bag, accessory case, or travel storage bag. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eThis pencil case is made of quality nylon material, soft and flexible, durable, abrasive and scratch resistance, not easy to break, can be serve for a long time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eThe zipper design ensure smooth opening and closing and protect your items from falling off easily.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49598806065431,"sku":"","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/PB_FallBacktoSchoolKit_35807b72-53e4-477f-a8b1-78746d216679.jpg?v=1725384252"},{"product_id":"social-media-101-training-for-trade-associations","title":"Social Media Marketing Training for B2B Trade Associations","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eSocial Media Marketing Training for B2B Trade Associations\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eIncludes: \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l2 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e1 half day of training (4 hours) In-Person* OR via Zoom for up to 100 online participants.\u003c\/span\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l2 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e*NOTE: In-person trainings only available in Denver-Metro area. Willing to travel.   Contact Julie Wanzer at getthemtocare@gmail.com for additional pricing and details.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l2 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eInstructor: \u003c\/span\u003e\u003cspan style=\"color: windowtext;\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eJulie Wanzer\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e - 22-year marketing and business development professional. Owner of \u003ca title=\"Business Rewritten\" href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\"\u003eBusiness Rewritten\u003c\/a\u003e since 2015.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l2 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e2 Slide Decks (100+ slides each)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l2 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e5 Handouts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l2 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eBONUS Content - E-Book version of \u003cem\u003eGet Them to Care \u003c\/em\u003ewith clickable links and resources\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eUpon confirmation of final payment received, a private Calendly link from the trainer, \u003ca title=\"Meet Julie Wanzer, LEED AP, owner of Business Rewritten\" href=\"https:\/\/www.businessrewritten.com\/meet-julie\"\u003eJulie Wanzer, LEED AP\u003c\/a\u003e, will be emailed to you from the email address: getthemtocare@gmail.com \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eto schedule your Zoom training.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eLearn more by \u003ca href=\"http:\/\/eepurl.com\/itsR3k\"\u003esubscribing\u003c\/a\u003e to Business Rewritten’s email newsletter, \u003ci\u003eIncrease Your Market Value (IYMV) Digest \u003c\/i\u003e\u003ca href=\"http:\/\/eepurl.com\/itsR3k\"\u003ehttp:\/\/eepurl.com\/itsR3k\u003c\/a\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eOverview\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eSocial media overview and review of platforms.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eSocial media platforms creation: (How to Create an Association\/Company Page) on LinkedIn, Facebook and Instagram.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eAccount security and privacy settings for each platform.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eBest practices on posting - what to post, when to post and how often.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eResources for social media, including, but not limited to: Canva.com accounts, Hootsuite, Royalty-free professional image sites, and 2024 Social Media Content Calendar.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eStrategies for content creation on social media.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eOverview of social media analytics for each platform - how to track, what to track and benchmarks for the design and construction industry\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eKey Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l3 level1 lfo3; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eCreate value for your members through engagement with your professional, social media “Company” pages.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l3 level1 lfo3; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eBuild and manage a collection of trusted resources to help you maximize your social media impact.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l3 level1 lfo3; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eExecute social media best practices and strategies for impactful content that is relatable, authentic, resourceful and timely.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eHandouts Included\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003col type=\"1\" start=\"1\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l1 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eContent Creation Guide\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l1 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eClient Personas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l1 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eLinks \u0026amp; Resources for Posting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l1 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eGlossary of Social Media Analytic Terms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l1 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eHow to Create Company Pages - step-by-step guide\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49599012503831,"sku":"","price":5995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Screenshot_2024-09-03_at_11.12.12_AM.png?v=1725387149"},{"product_id":"training-materials-for-social-media-101-training","title":"Materials for Social Media Marketing Training for B2B Trade Associations","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eLearn at your own pace \u003c\/strong\u003e\u003cstrong\u003ewith this robust set of training materials for Social Media Marketing Training for B2B Trade Associations.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eUpon confirmed receipt of purchase, you will receive links and PDF's for the following materials. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSlide decks of 100+ slides each (x2)\u003c\/li\u003e\n\u003cli\u003eHandouts* (x5)\n\u003cul\u003e\n\u003cli\u003eMore details on handouts below.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eMonthly Online Social Media Content Calendar (Currently for 2025)\n\u003cul\u003e\n\u003cli\u003eOnline, dynamic Google Sheet \u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003ePlan out content based on the following:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Weekdays\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Times\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Captions\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Post Topics\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Hashtags\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Links for postings\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- Image\/Video details\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSocial media overview\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e and review of platforms.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSocial media platforms creation: \u003c\/span\u003e(How to Create a Company Page)\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e on \u003c\/span\u003eLinkedIn, Facebook and Instagram.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAccount security and privacy settings for each platform.\u003c\/li\u003e\n\u003cli\u003eBest practices on posting - what to post, when to post and how often.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eResources for social media\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e, including, but not limited to: Canva.com accounts, Hootsuite, Royalty-free professional image sites, and 2024 Social Media Content Calendar.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eStrategies for content creation\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e on social media.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eOverview of\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e social media analytics\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e for each platform - how to track, what to track and benchmarks for the design and construction industry\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eKey Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003eCreate value for your members through engagement with your professional, social media “Company” pages.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003eBuild and manage a collection of trusted resources to help you maximize your social media impact.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003eExecute social media best practices and strategies for impactful content that is relatable, authentic, resourceful and timely.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e*Handouts Included\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent Creation Guide\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eClient Personas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLinks \u0026amp; Resources for Posting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eGlossary of Social Media Analytic Terms\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHow to Create Company Pages - step-by-step guide\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49599362924823,"sku":"","price":599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Screenshot2024-09-03at11.00.00AM.png?v=1725397353"},{"product_id":"business-development-training-best-practices-and-strategies","title":"Business Development Training - Best Practices and Strategies","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBusiness Development (BD) Training: Best Practices \u0026amp; Strategies \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eIncludes: \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e2 hours of training \u003cmeta charset=\"utf-8\"\u003e+ 30 min. of BD Coaching - In-Person* OR via Zoom for up to 100 online participants.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cul type=\"circle\"\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level2 lfo1; tab-stops: list 1.0in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e*NOTE: In-person trainings only available in Denver-Metro area. Willing to travel. Email Julie Wanzer at getthemtocare@gmail.com for additional pricing and details.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eInstructor: \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: windowtext;\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eJulie Wanzer\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e - 22-year marketing and business development professional. Owner of \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: windowtext;\"\u003e\u003ca title=\"Business Rewritten\" href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e since 2015.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l1 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eSlide Deck (60+ slides)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l1 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e5 Handouts*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l1 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: windowtext;\"\u003eBONUS Content - E-Book version of \u003cem\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eGet Them to Care \u003c\/span\u003e\u003c\/em\u003ewith clickable links and resources\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eUpon confirmation of final payment received, a private Calendly link from the trainer, \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003ca title=\"Meet Julie Wanzer, LEED AP, owner of Business Rewritten\" href=\"https:\/\/www.businessrewritten.com\/meet-julie\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e, will be emailed to you from the email address: \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003ca href=\"mailto:getthemtocare@gmail.com\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003egetthemtocare@gmail.com\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e to schedule your Zoom training.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eLearn more by \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003ca href=\"http:\/\/eepurl.com\/itsR3k\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003esubscribing\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e to Business Rewritten’s newsletter, \u003ci\u003eIncrease Your Market Value (IYMV) Digest \u003c\/i\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003ca href=\"http:\/\/eepurl.com\/itsR3k\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003ehttp:\/\/eepurl.com\/itsR3\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBuilding Blocks of Business Development\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eTime management for business development vs. billable work\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eDevelop a client strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eResearch market trends and industry leaders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eNetwork with a purpose\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eFind creative ways to connect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBe the problem solver\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eCreate ongoing relationships\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eKey Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eUnderstand and embrace the mutually beneficial business development mindset to build relationships.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBuild a client strategy where trust becomes your currency to win more work.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eSituational strategies for BD events like large client meetings, professional happy hours, industry association events and conferences.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e \u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e*Handouts Included\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003col type=\"1\" start=\"1\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eElevator Pitch Development - Personal and Company\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eExternal Business Development Situational Scenarios\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e5 Questions to Reflect for Your Personal Brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eFollow Up Email Templates for Business Development\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e80\/20 Client Analysis Development\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49599494553879,"sku":"","price":2995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Screenshot2024-09-03at3.09.23PM.png?v=1725402589"},{"product_id":"training-materials-for-business-development-training","title":"Materials for Business Development Training","description":"\u003cp style=\"text-align: left;\" align=\"center\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eLearn at your own pace \u003c\/span\u003e\u003c\/strong\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003cstrong\u003ewith this robust set of training materials for Business Development Training.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" align=\"center\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eUpon confirmed receipt of purchase, \u003c\/span\u003e\u003c\/strong\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003cstrong\u003eyou will receive links and PDF's for the following materials. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eIncludes: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eSlide Deck (60+ slides)\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e5 Handouts*\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cul type=\"circle\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level2 lfo1; tab-stops: list 1.0in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eSee below for more details on handouts.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e Building Blocks of Business Development\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eTime management for business development vs. billable work\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eDevelop a client strategy\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eResearch market trends and industry leaders\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eNetwork with a purpose\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eFind creative ways to connect\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBe the problem solver\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eCreate ongoing relationships\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e Key Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo3; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eUnderstand and embrace the mutually beneficial business development mindset to build relationships.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo3; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBuild a client strategy where trust becomes your currency to win more work.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo3; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eSituational strategies for BD events like large client meetings, professional happy hours, industry association events and conferences.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb style=\"font-size: 0.875rem;\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e*Handouts Included\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col type=\"1\" start=\"1\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eElevator Pitch Development - Personal and Company\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eExternal Business Development Situational Scenarios\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e5 Questions to Reflect for Your Personal Brand\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eFollow Up Email Templates for Business Development\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l3 level1 lfo4; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e80\/20 Client Analysis Development\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49599518834967,"sku":"","price":399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Screenshot2024-09-03at3.21.04PM.png?v=1750086512"},{"product_id":"basic-office-essentials-kit-paperback-version","title":"Basic Office Essentials Kit Paperback Version","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Raleway',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eOffice Essentials Kit Paperback Version - $34.95 + tax vs. $41.89\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eBasic Office Essentials Kit\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePaperback; Black and white interior pages (Valued at $19.95)\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eResource Guide for Get Them to Care:\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eInteractive PDF that accompanies sections of the book with images and LinkedIn\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e®\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e screenshots for visual learners (Valued at $9.95)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e10-pack Staedtler Triplus Fine liner Pens:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e Multi-colored; 0.3 mm Line Width; Superfine metal-clad tip; Water based ink (Valued at $11.99)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eLearn more about \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" title=\"Meet Julie Wanzer, LEED AP, Owner of Business Rewritten\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e and her marketing consultancy, \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\" title=\"Business Rewritten, Inc.\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is split into two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l3 level1 lfo3;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #1f2124;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l3 level1 lfo3;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #1f2124;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart II: Company LinkedIn® Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEnhance your personal digital profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBecome a trusted resource for your professional network\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eImprove your company’s digital presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•LinkedIn® Profile Examples\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•Calls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•Frequently Asked Questions (FAQ’s)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMore Detailed Book Description\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2d8f;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, is the author of \u003cem\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif;\"\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/span\u003e\u003c\/em\u003e, and Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/span\u003e\u003c\/p\u003e","brand":"Get Them to Care","offers":[{"title":"Default Title","offer_id":49637426299159,"sku":"","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/PB_FallBacktoSchool.BasicsKit_4be58b5e-f09b-4ffa-b680-15908272917e.jpg?v=1726264386"},{"product_id":"bonus-office-essentials-kit-paperback-version","title":"Bonus Office Essentials Kit Paperback Version","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Raleway',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBonus Office Essentials Kit Paperback Version - \u003cspan style=\"font-size: 12.0pt; font-family: 'Raleway',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e$33.95 + tax vs. $44.88\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eBonus Office Essentials Kit\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: .25in;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePaperback; Black and white interior pages (Valued at $19.95)\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: .25in;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eResource Guide for Get Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e:\u003c\/span\u003e\u003c\/i\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eInteractive PDF that accompanies sections of the book with images and LinkedIn\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e®\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e screenshots for visual learners (Valued at $9.95)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: .25in;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eMesh Zippered Bag\u003c\/span\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e:\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e Nylon, flexible material; Dimensions: 7.87” x 4.72” ; Use as cosmetic bag, accessory case, or travel storage bag (Valued at $2.99)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: .25in;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e10-pack Staedtler Triplus Fine liner Pens:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e Multi-colored; 0.3 mm Line Width; Superfine metal-clad tip; Water based ink (Valued at $11.99)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eLearn more about \u003c\/span\u003e\u003ca title=\"Meet Julie Wanzer, LEED AP, Owner of Business Rewritten\" href=\"https:\/\/www.businessrewritten.com\/meet-julie\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e and her marketing consultancy, \u003c\/span\u003e\u003ca title=\"Business Rewritten, Inc.\" href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is split into two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l2 level1 lfo3;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #1f2124;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l2 level1 lfo3;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #1f2124;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart II: Company LinkedIn® Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEnhance your personal digital profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBecome a trusted resource for your professional network\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eImprove your company’s digital presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•LinkedIn® Profile Examples\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•Calls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•Frequently Asked Questions (FAQ’s)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMore Detailed Book Description\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2d8f;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, is the author of \u003cem\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif;\"\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/span\u003e\u003c\/em\u003e, and Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Raleway',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; 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mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBasic Office Essentials Kit Hardback Version - \u003cspan style=\"font-size: 12.0pt; font-family: 'Raleway',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e$54.95 + tax vs. $65.89\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eBasic Office Essentials Kit \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\" class=\"MsoListParagraphCxSpFirst\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eHardback\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e; Full color interior pages (Valued at $43.95)\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\" class=\"MsoListParagraphCxSpMiddle\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eResource Guide for Get Them to Care:\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eInteractive PDF that accompanies sections of the book with images and LinkedIn\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e®\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e screenshots for visual learners (Valued at $9.95)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\" class=\"MsoListParagraphCxSpLast\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e10-pack Staedtler Triplus Fine liner Pens:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e Multi-colored; 0.3 mm Line Width; Superfine metal-clad tip; Water based ink (Valued at $11.99)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eLearn more about \u003c\/span\u003e\u003ca title=\"Meet Julie Wanzer, LEED AP, Owner of Business Rewritten\" href=\"https:\/\/www.businessrewritten.com\/meet-julie\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e and her marketing consultancy, \u003c\/span\u003e\u003ca title=\"Business Rewritten, Inc.\" href=\"https:\/\/www.businessrewritten.com\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is split into two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l3 level1 lfo3;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #1f2124;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l3 level1 lfo3;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #1f2124;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart II: Company LinkedIn® Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEnhance your personal digital profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBecome a trusted resource for your professional network\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eImprove your company’s digital presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•LinkedIn® Profile Examples\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•Calls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•Frequently Asked Questions (FAQ’s)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMore Detailed Book Description\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2d8f;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, is the author of \u003cem\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif;\"\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/span\u003e\u003c\/em\u003e, and Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49637444944151,"sku":"","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/HB_FallBacktoSchoolBasicsKits.jpg?v=1726265531"},{"product_id":"bonus-office-essentials-kit-hardback-version","title":"Bonus Office Essentials Kit Hardback Version","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Raleway',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBonus Office Essentials Kit Hardback Version - \u003cspan style=\"font-size: 12.0pt; font-family: 'Raleway',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e$57.95 + tax vs. $68.84\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eBonus Office Essentials Kit\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eHardback\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e; Full color interior pages (Valued at $43.95)\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eResource Guide for Get Them to Care\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e:\u003c\/span\u003e\u003c\/i\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eInteractive PDF that accompanies sections of the book with images and LinkedIn\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e®\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e screenshots for visual learners (Valued at $9.95)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003eMesh Zippered Bag\u003c\/span\u003e\u003c\/b\u003e\u003ci\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e:\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e Nylon, flexible material; Dimensions: 7.87” x 4.72” ; Use as cosmetic bag, accessory case, or travel storage bag (Valued at $2.95)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; mso-list: l0 level1 lfo4;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #404040; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e10-pack Staedtler Triplus Fine liner Pens:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #404040;\"\u003e Multi-colored; 0.3 mm Line Width; Superfine metal-clad tip; Water based ink (Valued at $11.99)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eGet Them to Care\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eLearn more about \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" title=\"Meet Julie Wanzer, LEED AP, Owner of Business Rewritten\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003ethe author\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e and her marketing consultancy, \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\" title=\"Business Rewritten, Inc.\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eManaging both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is split into two parts:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l3 level1 lfo3;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #1f2124;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l3 level1 lfo3;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.5pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #1f2124;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan dir=\"LTR\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart II: Company LinkedIn® Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePart I: Personal LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEnhance your personal digital profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBecome a trusted resource for your professional network\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e Part II: Company LinkedIn® Profile Takeaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eImprove your company’s digital presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #1f2124; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eEstablish your firm’s expertise in the marketplace\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•LinkedIn® Profile Examples\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•Calls to Action to make updates on LinkedIn® (Get on LinkedIn®)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e•Frequently Asked Questions (FAQ’s)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMore Detailed Book Description\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2d8f;\"\u003eAuthor Bio\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, is the author of \u003cem\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif;\"\u003eGet Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand\u003c\/span\u003e\u003c\/em\u003e, and Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\" target=\"_blank\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003e, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eShe has been a business owner since 2015 with a focus on the architecture\/engineering\/construction (A\/E\/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eMs. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Raleway',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003e\u003cbr clear=\"all\" style=\"mso-special-character: line-break; page-break-before: always;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 8.0pt; line-height: 107%;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Raleway',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49637451268375,"sku":"","price":57.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/HB_FallBacktoSchoolBonusKits.jpg?v=1726265849"},{"product_id":"email-newsletter-marketing-101-training-best-practices-strategies","title":"Email Newsletter Marketing Training: Best Practices \u0026 Strategies","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eEmail Newsletter Marketing Training: Best Practices \u0026amp; Strategies\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eIncludes: \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e2 hours of training \u003cmeta charset=\"utf-8\"\u003e+ 30 min. of Q\u0026amp;A - In-Person* OR via Zoom for up to 100 online participants.\u003c\/span\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e*NOTE: In-person trainings only available in Denver-Metro area. Willing to travel. Email Julie Wanzer at getthemtocare@gmail.com for additional pricing and details.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul type=\"circle\"\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eInstructor: \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: windowtext;\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eJulie Wanzer\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e - 22-year marketing and business development professional. Owner of \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: windowtext;\"\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\" title=\"Business Rewritten\" target=\"_blank\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e since 2015.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eSlide Deck (65 slides)\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e6 Handouts*\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l2 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: windowtext;\"\u003eBONUS Content - E-Book version of \u003cem\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eGet Them to Care \u003c\/span\u003e\u003c\/em\u003ewith clickable links and resources\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eUpon confirmation of final payment received, a private Calendly link from the trainer, \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" title=\"Meet Julie Wanzer, LEED AP, owner of Business Rewritten\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e, will be emailed to you from the email address: \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003ca href=\"mailto:getthemtocare@gmail.com\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003egetthemtocare@gmail.com\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e to schedule your Zoom training.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e Learn more by \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003ca href=\"http:\/\/eepurl.com\/itsR3k\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003esubscribing\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e to Business Rewritten’s newsletter, \u003ci\u003eIncrease Your Market Value (IYMV) Digest \u003c\/i\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003ca href=\"http:\/\/eepurl.com\/itsR3k\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003ehttp:\/\/eepurl.com\/itsR3\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1;\"\u003eEmail Newsletter Marketing Best Practices \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eEmail marketing focuses on targeted messages aimed at a specific audience.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eEffective promotion of client-based solutions, wins, challenges and value-adds. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eAble to create, send and analyze marketing campaigns.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eSocial media is dead. Need to get creative with how you are reaching your client-base.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eThere are Do’s and Don’ts for email subject lines to increase your open-rate.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eBuilding a subscriber list takes time and consistency but can help build your company’s brand and increase client loyalty.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eKey Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eUnderstand why targeted email marketing through MailChimp is more effective than mass emails sent via Outlook.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eStep-by-step breakdown of how to create email templates in MailChimp for both a recurring email newsletter and standalone email announcements.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eBest practices for better open-rates including email subject lines, email subscriber growth, and real-world examples of successful email campaigns.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e*Handouts Included\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e1. Email Newsletter Content Outline (General)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e2. Anatomy of Email Newsletter\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e3. CAN-SPAM Act – Compliance Guide for Businesses in U.S.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e4. Accountants B2B Specific Content_Email Newsletter\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e5. Bankers B2B Specific Content_Email Newsletter\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e6. Lawyers B2B Specific Content_Email Newsletter\u003c\/span\u003e\u003c\/p\u003e","brand":"Get Them to Care","offers":[{"title":"Default Title","offer_id":50100527431959,"sku":"","price":1995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Screenshot2025-01-20at11.12.33AM.png?v=1737396917"},{"product_id":"training-materials-for-email-newsletter-marketing-101","title":"Materials for Email Newsletter Marketing Training","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eLearn at your own pace \u003c\/span\u003e\u003c\/strong\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003cstrong\u003ewith this robust set of training materials for Email Newsletter Marketing Training.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eUpon confirmed receipt of purchase, \u003c\/span\u003e\u003c\/strong\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003cstrong\u003eyou will receive links and PDF's for the following materials. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eIncludes: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eSlide Deck (65 slides)\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e6 Handouts*\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1;\"\u003eEmail Newsletter Marketing Best Practices \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eEmail marketing focuses on targeted messages aimed at a specific audience.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eEffective promotion of client-based solutions, wins, challenges and value-adds. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eAble to create, send and analyze marketing campaigns.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eSocial media is dead. Need to get creative with how you are reaching your client-base.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eThere are Do’s and Don’ts for email subject lines to increase your open-rate.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: black; mso-themecolor: text1;\"\u003eBuilding a subscriber list takes time and consistency but can help build your company’s brand and increase client loyalty.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eKey Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eUnderstand why targeted email marketing through MailChimp is more effective than mass emails sent via Outlook.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eStep-by-step breakdown of how to create email templates in MailChimp for both a recurring email newsletter and standalone email announcements.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003eBest practices for better open-rates including email subject lines, email subscriber growth, and real-world examples of successful email campaigns.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e*Handouts Included\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eEmail Newsletter Content Outline (General)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eAnatomy of Email Newsletter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eCAN-SPAM Act – Compliance Guide for Businesses in U.S.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eAccountants B2B Specific Content_Email Newsletter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBankers B2B Specific Content_Email Newsletter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eLawyers B2B Specific Content_Email Newsletter\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Get Them to Care","offers":[{"title":"Default Title","offer_id":50100545093911,"sku":"","price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/Screenshot2025-01-20at11.12.33AM_f5fb0e23-94e4-4d2b-a5aa-b83da5efe3cc.png?v=1737397597"},{"product_id":"50-deposit-for-lunch-n-learn-building-blocks-of-business-development-bd-training-best-practices-strategies","title":"50% DEPOSIT FOR: Business Development (BD) Training: Best Practices \u0026 Strategies","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eHow This Works:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eIn order to reserve a specific date and time for your upcoming 60-minute training, you MUST make a 50% Deposit to hold that date\/time. \u003cmeta charset=\"utf-8\"\u003eUpon confirmation of deposit payment received, a private Calendly link from the trainer, \u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" title=\"Meet Julie Wanzer, LEED AP, owner of Business Rewritten\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e, will be emailed to you from this email address: julie@increasingmarketvalue.com to schedule your training date. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eThe additional 50% + any lunch fees will be sent via an invoice on the day of your training.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eDeposits are non-refundable, but the date\/time is based on your convenience. The Calendly link will allow you schedule directly online for your preferred date\/time and it will also allow you to also reschedule if needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Aptos',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003eBusiness Development (BD) Training: \u003cbr\u003eBest Practices \u0026amp; Strategies \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eIncludes: \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e1 hour: In-person* or via Zoom for up to 100 online participants.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e*NOTE: In the Denver-metro area only. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eTrainer: \u003c\/span\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/julie-wanzer-businessrewritten\/\" target=\"_blank\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eJulie Wanzer\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e - 22-year marketing and business development professional. Owner of \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/\" title=\"Business Rewritten\" target=\"_blank\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eBusiness Rewritten\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e since 2015.\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eSlide Deck (60+ slides)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e5 Handouts**\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e\u003cstrong\u003eBONUS\u003c\/strong\u003e Content - Resource Guide with clickable links from Julie Wanzer's published book, \u003cem\u003eGet Them to Care (Valued at $9.95)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eWhat Happens Next?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eUpon confirmation of deposit payment received, a private Calendly link from the trainer, \u003c\/span\u003e\u003ca href=\"https:\/\/www.businessrewritten.com\/meet-julie\" title=\"Meet Julie Wanzer, LEED AP, owner of Business Rewritten\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eJulie Wanzer, LEED AP\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e, will be emailed to you from the email address: \u003cstrong\u003ejulie@increasingmarketvalue.com \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eto schedule your training date. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003ePlease include the email address where you would like us to send the Calendly Scheduling link.\u003cstrong\u003e \u003cmeta charset=\"utf-8\"\u003eDeposits are non-refundable\u003c\/strong\u003e, but the date\/time is based on your convenience. The Calendly link will allow you schedule directly online for your preferred date\/time and it will also allow you to also reschedule if needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eLearn more by \u003c\/span\u003e\u003ca href=\"http:\/\/eepurl.com\/itsR3k\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003esubscribing\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e to Business Rewritten’s newsletter, \u003ci\u003eIncrease Your Market Value (IYMV) Digest \u003c\/i\u003e\u003c\/span\u003e\u003ca href=\"http:\/\/eepurl.com\/itsR3k\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003ehttp:\/\/eepurl.com\/itsR3k\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBusiness Development Best Practices \u0026amp; Strategies\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eTime management for business development vs. billable work\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eDevelop a client strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eFind creative ways to connect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eCreate ongoing relationships\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eNetwork with a purpose\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eKey Takeaways\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eUnderstand and embrace the mutually beneficial business development mindset to build relationships.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eBuild a client strategy where trust becomes your currency to win more work.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eSituational strategies for BD events like large client meetings, professional happy hours, industry association events and conferences.\u003c\/span\u003e\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eCustomize Your Training\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eChoose 3 out of the 5 topics below to customize the training for your company.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSeller-Doer Best Practices \u0026amp; Time Management\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTools and resources to prioritize client development activities.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDeveloping a Client Strategy\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e \u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTechniques for identifying and how to interact with high-potential clients.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePurposeful Networking and Meeting Preparation\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat to do before, during, and after client meetings, conferences, and happy hours to build trust and rapport.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMulti-Generational Workforce Communication\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHow to do business development with Gen Z’ers, Millennials, Gen X’ers and Baby Boomers\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eElevator Speech Development\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePersonal Elevator Speech\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCompany Elevator Speech\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eHandouts Included\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eElevator Pitch Development - Personal and Company\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eExternal Business Development Situational Scenarios\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e5 Questions to Reflect for Your Personal Brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eFollow Up Email Templates for Business Development\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e80\/20 Client Analysis Development\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Get Them to Care","offers":[{"title":"Default Title","offer_id":50116236017943,"sku":"","price":497.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/files\/June_2025_BD_Training_Business_Rewritten.png?v=1750086512"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/6535\/4263\/collections\/GetThemtoCare_3DCovercopy_cebf000c-cdc8-4103-8829-f546c608371e.png?v=1770353619","url":"https:\/\/www.getthemtocare.com\/collections\/all-products.oembed","provider":"Get Them to Care","version":"1.0","type":"link"}